Posts Tagged ‘DOOH’

Automatic Number Plate Recognition for Digital Signage

Thursday, January 20th, 2011

Here’s the lowdown on the digital billboard campaign I delivered in 2009 that recognised the make/model of a passing car and then displayed an advert tailored to that car. Here’s a link to a video of the advert in action

The prototype code that was used to prove that the ‘Castrol Oilcam’ project would work is detailed below.

The ANPR (Automatic NumberPlate Recognition) camera output has been replaced with a text file called latest.lpr. Put a UK car number plate in this text file, in the same folder as the flash movie and the flash movie will read it.

The most progress I made in this version was realizing I can send an html request/query from Flash and then ingest/interrogate the resulting html page source code from the host web server.

If you haven’t done so before, please read the site disclaimer before downloading and/or commenting.

download the prototype code here

NHS Destination Driven Digital Signage Campaign in UK Railway Stations

Wednesday, December 22nd, 2010

This is a great JCDecaux Transvision campaign which makes use of the train destination information from the railway station and targets an advert to the audience based on their journey end point. The campaign highlights the English hospital commenting and rating service at www.nhs.uk/feedback.

Kudos goes to JCDecaux, Grand Visual and the www.nhs.uk/syndication team. The campaign runs from the 20th December 2010 for two weeks in railway stations in London, Liverpool, Manchester and Birmingham UK.