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What is Digital Signage? Why do we need it? How does it fit in with all the other digital communication channels available to us today? What can it do for me?

Here is the ScreenMediaExpo10 presentation that I used to launch this Digital Signage community site on 5th May 2010.

It describes how digital signage panels need to become environmentally aware to make the most of the medium e.g. how to integrate digital signage with sesory devices such as image recognition cameras, temperature sensors, microphones, smell sensors etc. to create a truly reactive communication platform.