So thanks to blogs like thisadvertneedsyou.com you may think you’re ready to make your mark on the wonderful world of digital outdoor screens…
- Understand Screen Hardware? CHECK
- Understand Data Networks? CHECK
- Understand Content Creation? CHECK
- Understand the Digital Signage Industry? CHECK
But do you really understand the one thing that will make or break your DOOH business venture?
ADVERTISING
“When someone types Bahamas into the search engine and British Airways pops up at #4 in the page rankings, that’s technology. But what makes someone type Bahamas into the search engine in the first place? That’s ADVERTISING!”
I picked that up after spending a few hours with Ivan Clark earlier this week. You should speak to him too. You can find him here and here